Shaadi dating website
There cannot be a better case to build and organize an unorganized segment in India which was the proof of concept for matrimonial websites which set shop and took advantage of this.Since then the traditional business of marriage has been under serious threat with the rise of websites like Shaadi.com, Jeevansathi.com, Bharat and others.In fact even when you see educated youth talking about marriage it is always that for a girl the right age to get married is a couple of years before the guy.The conversation will always be “You’re a guy, you still have time.There were users who only wanted to get married in families that matched their financial background.Then there were those who were not even comfortable with going online but still wanted to use the service.So much so that it is now predicted that the online marriage business will be worth Rs.1500 crore by 2017.Source This space is ever so active and now going to explode with Bharat Matrimony, the leader in online matrimonial business has filed for an IPO with SEBI looking for a valuation of more than Rs. Source One of the first movers in this category and the market leader now realized the trick to game the entire online match-making business.
Source This number is obviously representative of the 2011 population census which stated that there are around 940 females for every 1000 males in the country.
According to Esha Arora, AVP Marketing, Jeevansathi.com, the communication is more skewed towards the girl and her parents because it just makes business sense.
She says that girl profiles are always more serious in the way they use the service as females tend to pay up more than males on the websites primarily because of seriousness and urgency.
A lot of urban India might have evolved in the ways they want to treat their daughters and their opinion on love and arranged marriage.
However, there still remains a huge population out there that considers the daughter’s wedding a more sensitive issue and a task that needs to be completed.